Eight campaign types, one system
A marketing and creative agency running radio, video shoot, PR, influencer, TV, OOH, non-standard influencer, and SMM campaigns replaced ad-hoc spreadsheets and email approval threads with repeatable, client-gated workflows for every campaign type it runs. New client projects now start from the right template instead of a blank board.
Read the full storyWhat changed
- A blueprint per campaign type, editable without a developer
- Client approval gates that block the next phase until signed off
- Capacity conflicts flagged before they become missed deadlines
- Per-client margin from real salary data, not typed-in guesses